
Industry/sector: Microfinancing
Geographic Coverage: China
Year founded: 2008 — pending beta stage
Headquarters: Shanghai, China
Get involved: TBA
Not unlike Kiva, we’ve seen a recent surge in enterprises that take the same basic concept of connecting individuals and applied it to roles that have been traditionally filled by banks — small business lending, debt lending, and student loans. Funding college educations is exactly what QiFang aims to accomplish. Especially at a time where the global costs of education are rising, this will be crucial for nations like China with lower per capita GDPs to truly break into the global marketplace.
Based in Shanghai, China, the company takes what has historically belonged to group borrowing institutions to bring it to an online community. According to CrunchBase:
The company expects interest rates on most Qifang loans to be between 8 to 12 percent. The interest rate will be based on how many lenders bid on each loan. The site will recommend that lenders invest in a portfolio of loans to reduce their risk, but if they choose, each one can put all their money in a single loan. Since there is very little credit history on individuals in China, the site will use other proxies to calculate risk. Each borrower must scan in their national ID cards to verify who they are, and list their school, major, grades, hometown, parents ID cards and income. [The founder] is creating partnerships with the schools directly, so that the information students supply can be verified and so that loan payments can be made directly to educational institutions.
While QiFang is still pending release, a similar site to watch is: 51give.com
In a society that emphasizes the importance of “keeping face” as strongly as China’s, it will be interesting to see how this plays out at a time of change in an transitioning economy. Perhaps more interesting will be the dichotomy that will likely arise amongst different generations, and ideologies.
Regardless, the success or failure of companies like QiFang will undoubtedly pave the way in rethinking how we can finance the rising costs of higher education, not only in China, but in the U.S. as well.